# State of Marketing Insights and trends from over 4,100 marketing leaders worldwide. Report by Salesforce. ## About This Report For the fifth edition of “State of Marketing” report, Salesforce surveyed over 4,100 marketing leaders worldwide to discover how: - Cross-functional dynamics are shifting to satisfy customer and business demands - Data — and how it’s used — is transforming how marketers operate - Personalisation is becoming more refined at the crossroads of intelligence and trust - New standards of engagement are inspiring and challenging marketers --- ![Top marketing priorities](https://www.rikadigital.rikadigital.co.uk/images/blogs/marketing-priorities.png) --- Data in this report is from a double-blind survey conducted throughouth 2018/19 that generated 4,101 responses from full-time marketing leaders — those holding a manager or higher leadership role. Survey respondents are from North America, Latin America, AsiaPacific, and Europe. # Download your copy --- Share this report - [](https://twitter.com/intent/tweet?url=https%3A%2F%2Frikadigital.com%2F15-digital-ink%2F50-state-of-marketing&text=Insights%20and%20trends%20from%20over%204%2C100%20marketing%20leaders%20worldwide.%20Report%20by%20Salesforce.) - [](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Frikadigital.com%2F15-digital-ink%2F50-state-of-marketing&title=Insights%20and%20trends%20from%20over%204%2C100%20marketing%20leaders%20worldwide.%20Report%20by%20Salesforce.) - [](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Frikadigital.com%2F15-digital-ink%2F50-state-of-marketing) ## Subscribe to Our Newsletter ### Ready to work together? [Let's talk ](https://rika-web.typeform.com/to/QMW018) #### UK Office Summit House (Holborn) 12 Red Lion Square, London, UK WC1R 4HQ [ (+44) 020 3367 2170](tel:004402033672170) [ This email address is being protected from spambots. You need JavaScript enabled to view it. ](mailto:enquiries@rikadigital.com) #### Europe Office Remote-first Sofia, Shumen & Plovdiv, Bulgaria [ (+359) 0888 324 237](tel:00359888324237) [ This email address is being protected from spambots. You need JavaScript enabled to view it. ](mailto:enquiries@rikadigital.com) #### Accreditations Recommended by brands. Certified by the world’s leading MarTech and media vendors. [ ![](https://www.gstatic.com/partners/badge/images/2025/PartnerBadgeClickable.svg) ](https://www.google.com/partners/agency?id=2988159402) [ ![](https://www.rikadigital.rikadigital.co.uk/images/partners/meta.png) ](https://www.facebook.com/business/partner-directory/search?solution_type=campaign_management&id=1296516583880410§ion=overview) [ ![](https://www.rikadigital.rikadigital.co.uk/images/partners/SolutionPartnerTierBadges_sm.png) ](https://ecosystem.hubspot.com/no/marketplace/solutions/rikadigital-com) [ ![](https://www.rikadigital.rikadigital.co.uk/images/partners/Digital%20Agency%20Partner.png) ](https://www.progress.com/partners/partner-locator/details/rika-digital?partnerId=001a000001iovEyAAI) Rika is a trading name of JK Digital Consulting Limited, registered in England & Wales, No 9980411, VAT No GB 250 1028 61 [ Privacy & Cookies ](https://www.rikadigital.rikadigital.co.uk/privacy-policy) [ Terms of Business ](https://www.rikadigital.rikadigital.co.uk/terms-of-business) [ Careers ](https://www.rikadigital.rikadigital.co.uk/careers) [ Our Brand ](https://hubs.ly/H0d4tnq0) [ Our Partners ](https://www.rikadigital.rikadigital.co.uk/partners) - [](https://www.linkedin.com/company/6409277/admin/updates/) - [](https://www.instagram.com/RIKADigital) - [](https://www.youtube.com/@Rika-digital) [ ![](https://www.rikadigital.rikadigital.co.uk/media/yootheme/cache/7a/drum-logo-7aee4f4a.png) ](https://www.thedrum.com/profile/rika) [ ![Gold award Drum](https://www.rikadigital.rikadigital.co.uk/images/brand-assets/awards.svg) ](https://www.thedrum.com/awards-case-study/why-rika-lent-its-expertise-maturing-kensington-mortgages-digital-estate) [ ![](https://www.rikadigital.rikadigital.co.uk/media/yootheme/cache/b7/AWARDS%20BADGE-FINALIST-b7b0cc6d.png) ](https://thedrumawards.com/live/en/page/agency-business-nominations#/agency-business/2025/excellence-in-client-relations/rika-caterham-pure-simple-partnership-a-collaboration-at-its-strongest) ![](https://www.rikadigital.rikadigital.co.uk/images/logo-w.svg)